Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

The "Made in America" label, once a sought-after distinction for shoppers, is becoming increasingly elusive as many iconic ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

EL SEGUNDO, Calif. (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Mattel, Inc. James collaborated with Barbie designers to coordinate his Ken doll’s look, which includes a blue and white “LJ” varsity jacket, a Lebron James Family Foundation “We are Family” t-shirt, ...