Due to inheritance, following advice may not prevent stretch marks. Accept your body's changes throughout pregnancy—they honour the amazing process of birth. With proper care, stretch marks can fade.

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We reviewed the safety and sustainability of stretch mark products from Bio-Oil, Hatch, Palmer's, and other brands to find ...

“Just mix rose water and glycerin and start applying it on your belly and continue to apply till you get into that pre-pregnancy weight because your skin is still shrinking’. For at least three months ...

Michelle Keegan has been treating herself to an array of pampering products to keep stretch marks at bay while pregnant, and ...

If you're expecting a little one to arrive this year, much like Michelle Keegan, she's just shared with fans some of her ...