EAU CLAIRE, Wis. (WEAU) - The Eau Claire Axemen host a press conference ahead of their late May debut. Plus, Elk Mound powerlifter Andres Carrillo commits to the nation’s best program at Midland ...

EAU CLAIRE, Wis. (WEAU) - Action continued from the diamond across the Chippewa Valley Friday. In prep baseball, Eleva-Strum battled Whitehall and Osseo-Fairchild squared off with Melrose-Mindoro ...

Puma has unveiled its new brand campaign, ‘Go Wild,’ which emphasizes the joy of running. The work is the brand’s largest marketing investment to date and marks the debut of a renewed brand ...

Epaulet is a menswear brand that makes all its clothing in Los Angeles, New Jersey, or Rochester. Its owner, Eva Kuhle, says Trump's tariff policies are too inconsistent to help US manufacturing.

LSU basketball star Flau'jae Johnson is the star of a new campaign for PUMA, and she is showing off some the brand's popular silhouettes.

In doing so, they’re changing the clothes we wear every day. Consider Laws of Motion, which wants to eliminate sizes altogether. Six years ago, it launched as a direct-to-consumer brand that ...

Puma is gaining ground in the race to win over Gen Z as it tries to turn around its business in the competitive sportswear landscape. The German company-one of the […] ...

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details ...

"One of my members called this 'tariff hell,'" said Bob Kirke, executive director of the Canadian Apparel Federation. Retail groups in the U.S. have similarly warned that tariffs on Asian countries, ...

Picking out baby outfits can be so much fun, but the best baby clothes are as practical as they are cute. “There are several features that can make life with babies easier,” says Stephanie ...

The brand continues to expand its horizons with a new line of apparel inspired by this team of thieves and thugs that plagued the Kanto and Johto regions in the video games. The crown jewel of ...