The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

NBA great Jerry West died on Wednesday — but his legacy lives on as his likeness appears on the basketball league’s iconic logo. West, 86, was an undoubted legend. Known as “Mr Clutch,” he ...

Legendary Los Angeles Lakers player and executive Jerry West, who has passed away at the age of 86, was the inspiration for the NBA’s logo.

The logo, which has West's silhouette, also has red and blue background hues resembling the American flag. It is one of the most identifiable pictures in sports.

NBA legend Jerry West's silhouette has long been linked as the inspiration for the NBA logo. Why was he chosen and who created it? Here's what you should know.

After unleashing the silhouette in two collaborative colourways with Joe Freshgoods, ... New Balance Draws Inspiration From ’80s Sports Shoes for New ‘9060’ Silhouette .

Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

Joryden Nelson, a member of the Redwood/Renville 4-H shooting sports club is participated in the 25th annual National 4-H ...

NBA legend Jerry West's silhouette has long been linked as the inspiration for the NBA logo. Why was he chosen and who created it? Here's what you should know.