Evolving one of the most iconic marks in our sport was a responsibility our brand team and equipment staff undertook with ...

The St. Louis Blues dropped their new logo Tuesday, which took inspiration from their original look in the NHL.

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new ...

"RARE is based in a little town outside Hattiesburg, Miss.," Chapman said. "They were not versed at all in hockey, but what ...

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s ...

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing ...

Meanwhile, the team will maintain sets of alternate uniforms. The royal blue jersey worn at home during the past two-plus ...

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 years.

Is the Arizona State football team going to unveil new uniforms for the 2025 season? A recent social media post has fans ...

St Louis organizer Bill Sentner led some of the most successful labor battles in Midwestern history by uniting workers across ...