Subtle merch, like fan fiction, is "transformational fandom" and only recognizable as merch by other fans with a similar level of knowledge and engagement in the fandom.

TikTok’s Jake Shane broke down how Octopusslover8 was born, recalled moment he found out Sophie Turner was wearing his ‘Puss Casino’ merchandise and more ...

This isn’t your typical TikTok haul. As the wildfires in Los Angeles continue to rage, evacuees are taking to social media to share their “evacuation hauls,” showing viewers what they before ...

New York City-based influencers Halley Kate McGookin and Sophia La Corte are once again at the center of an apparent love triangle on TikTok, but it’s clear that the internet has taken the side ...

Sophie Turner showed off TikTok merch from content creator Jake Shane (aka Octopusslover8) while out to dinner with Taylor Swift in NYC.

With the TikTok ban in the U.S. looming large, 170 million people will no longer be posting on the app. But the impacts of the ban will be far-reaching for U.S. and users in the rest of the world.

A Manhattan mom named Sophia went viral on TikTok after revealing that she received nearly $200 worth of Chanel goodies for giving birth at NewYork-Presbyterian hospital on the Upper East Side.

Just 10 days ago, creator Jools Lebron (@joolieannie) made a TikTok video titled “How to be demure and modest and respectful at the work place,” and people are completely hyper-fixated on it ...

TikTok’s self-described ‘fashion girlies’ are obsessed with real fur. Is the stigma over? It has been shunned for years, but suddenly fur is back on the catwalk and loved by the coolest kids ...

Can TikTok Shop help music vinyl and merch sales? Some labels have sold thousands of dollars worth of merch for Mac Miller, Wiz Khalifa and more.

New York-based influencers Sophia La Corte, Halley Kate and Reed Williams first went viral in December 2023 when Sophia and Reed were spotted on a date after he broke up with Halley in November ...