PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

During summer, it’s best to avoid using harsh lip products such as matte lipsticks or long-wearing lip stains that can further dry out your lips. Instead, opt for moisturizing lipsticks or lip glosses ...

This is your chance to shop best-selling and editor-loved brands like Merit, Summer Fridays, Sol de Janeiro, and more—plus ...

Hania Aamir has been captivating social media since her return to Pakistan on Eid, showcasing her festive desi celebrations ...

I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over-saturated beauty space anyway – ...

From soft and delicate shades to bold and daring options, discover the trends that will set the tone this season. Get ready ...

In honour of Trinny London’s latest launch, the queen of style herself sat down with Body+Soul to share why these ...

Pakistani actress Hania Aamir turned heads at a friend's wedding in Rawalpindi, looking stunning in a pink and beige sharara ...

Viral Kissik girl Sreeleela has created a soft spot in fans’ hearts with her drop-dead gorgeous beauty and fashion allure.

As for where to wear your Disco Lips? "A shimmery lip look fits at festivals and parties alike," the professional continues. ...

If you’re like us, you’ve probably wondered what everyday stuff famous people add to their carts — like hair spray or an ...

Amazon’s deal hub is packed with savings of up to 84 percent off on patio furniture, vacuums, spring dresses, and more. Shop ...