Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just ...

I shared a summed-up article on the state of digital and social media data for the world, for 2023/24. Today I am sharing the ...

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

Webby Awards have been announced, with Variety's Actors on Actors pickup up a win in the annual recognition of the best of ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously didn’t use advertising until it started dabbling in it in 2023 ...

The Financial Sector Conduct Authority (FSCA) has imposed an administrative penalty of R700,000 on African Bank for an ad ...

Kanye West revealed a traumatic childhood experience involving a sexual encounter with a male cousin, which inspired his song ...

Conversational artificial intelligence startup Manychat Inc. said today it has closed on a $140 million growth capital ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Imagine spending a large portion of your marketing budget on online ads and getting little return on investment. Do you spend big on Google Ads, hoping to catch search intent? Or is social media ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here is how you ...