Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just ...

Political advertisers certainly are. Not only did political ad spending top $12 billion last year (a new record), with total ...

Imagine spending a large portion of your marketing budget on online ads and getting little return on investment. Do you spend big on Google Ads, hoping to catch search intent? Or is social media ...

Conversational artificial intelligence startup Manychat Inc. said today it has closed on a $140 million growth capital ...

I shared a summed-up article on the state of digital and social media data for the world, for 2023/24. Today I am sharing the ...

Popular Gen Z retailer Revolve is facing a $50-million lawsuit alleging that the brand’s social media marketing tactics deceived at least a million consumers. A class-action lawsuit, filed ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously didn’t use advertising until it started dabbling in it in 2023 ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here is how you can do it.

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

How do social media companies account for the potential ... Several companies declined to elaborate on their marketing strategies for the coming months or said they were in “wait and see ...