Those natural essential oils you love in your skincare? More than 90% of a plant is typically discarded during the oil ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We tested makeup products from Serena Williams’ cruelty-free beauty brand, Wyn Beauty, including its bestsellers.

The 90-year-old brand’s roster of products spans every beauty category, with some so iconic (looking at you, Juicy Tubes!) ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft ...

Stop scrolling and start shopping, as Boots has just announced it now stocks four beauty brands that are trending on social ...

Square reports that the most popular beauty trends for businesses center on improving the customer experience.

Carly Snider discusses the beauty brands already involved with Pact, a nonprofit dedicated to reducing beauty packaging waste ...

In honor of Women’s History Month, here, you’ll find a a list of small, Black-owned beauty brands to know and support.

Everybody’s skin is different, which means everyone has different beauty and skincare needs. Products that might work on ...

Infused with peptides, niacinamide, along with La Prairie’s exclusive Cellular Complex and Lumidose, the new and improved ...

SZA enters the beauty industry with Not Beauty, launching April 1 and focusing on lip products while challenging beauty ...