Britain’s favourite shredded wheat brand is currently one of the most popular cereals in the US, thanks to the approval of a ...

Your body is a poison factory, but hey — don’t worry about it. Shredded Wheat can help! It’s just one of dozens of topics the makers of Shredded Wheat addressed in newspaper ads a century ago.

The purest of foodstuffs, the crispest of breakfasts, the simplest of choices… what more can be said about one of Britain’s most ...

The British Heart Foundation has ranked breakfast cereals from best to worst for your health, and it turns out that avoiding ...

Next time you're searching in the cereal aisle at the supermarket these are the things you should consider when wanting to ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

There are many factors to take into consideration when reaching for breakfast cereals - and you might be surprised to find ...

Breakfast, often hailed as the day's most crucial meal, can set the tone for the hours ahead. You might assume that steering clear of chocolate or marshmallow-laden cereals is a healthy choice ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Your body is a poison factory, but hey — don’t worry about it. Shredded Wheat can help! In the early 1900s, advertising and marketing were still relatively newer concepts. In fact, investing ...