New content shows how the Sharpie S-Gel pen's no-smear, no-smudge technology ensures Jeanty and McMillan's first professional signature will be as bold as their work on the field. Jeanty ...

But rather than adding new blends of beans, spices, or sweeteners to its drinks, the chain’s baristas are serving up Sharpie-scented ... ceramic mugs, free condiment bars and refills of yore.

Now, they’ve got a new group called Sharpie Smile. Sharpie Smile are named after a Kamikaze Palm Tree song, but the music is all different. In Sharpie Smile, Hadley and Berliner make tough ...

CEO Brian Niccol emphasized the strategy during a recent shareholder meeting, noting that efforts to refresh store aesthetics also include new designs, ceramic mugs, and Sharpie-written cup messages.

serving in-store coffee in ceramic mugs and having baristas write on cups with Sharpies. "We’re working hard to ensure our coffeehouses have the right vibe," Niccol said at the meeting.

Under his lead, Starbucks has already brought back several programs from the past, like stocking its stores with about 200,000 Sharpie pens ... their drinks in ceramic mugs or glasses, and can ...

serving in-store coffee in ceramic mugs and having baristas write on cups with Sharpies. "We’re working hard to ensure our coffeehouses have the right vibe," Niccol said at the meeting.

That last move has already started to pay off, with Starbucks telling Axios that “the number of customers who choose ceramic mugs and glasses ... had to buy 200,000 Sharpies as baristas returned ...

This week, the coffee giant also began offering ceramic mugs and free coffee and tea refills ... Its baristas have been armed with sharpies to once again start writing notes on customers' cups.

In contrast, comfortable seating, ceramic mugs and baristas with Sharpies and personalized messages on coffee cups have been at the center of Niccol's attempt to take Starbucks back to its roots ...

Customers who order “for here” will get their drink served in a ceramic mug, glass or a personal ... The company is also bringing back Sharpies, having baristas handwrite customers’ names ...