These publications' use of serifs helps reinforce a sense of credibility, expertise and timelessness. Serif fonts can also be effective in branding and logo design, when you wish to lend an air of ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

When used correctly, font selection usually goes unnoticed, blending seamlessly with content and reader. When the One Times Square Billboard used a retired Microsoft Word default Calibri font to usher ...