At Conecta, Charlotte Berman of U.K. agency Red Bee Creative talks 'Love Island,' gamification and why 'The Bachelor' feels ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

In this article we present communication theory as a conceptual framework for conducting documents research on tobacco advertising strategies, and we discuss two methods for analysing advertisements: ...

For more than 40 years, research has shown how gender polarisation in children's TV advertising permeates multiple facets of production, including camera work, settings, colours, and acting roles.

This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic ...

AI’s image recognition, while sometimes naïve, can point semioticians in unexpected directions. Semiotics consultant Bridget Dalton said: “Part of the semiotics process is recognition and resemblance.