So every company wants a piece of the pie. To stand out, companies put a ton of time, effort and cash into creating memorable ads. In the age of social media, making an impact is even more crucial.

From the impact of dull ads to the opportunities of innovations ... First, does the advertiser have consistent brand assets? For example, O’Reilly’s has a jingle that they have jealously ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 8 min 53 sec ago By Brian Bonilla - 11 min 23 sec ago By Sabrina Sanchez - 57 min 3 sec ago By Sabrina Sanchez - 1 hour 41 min ...

Please note that your conversations will be recorded. Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 ...

LinkedIn Ads today announces the launch of their brand new campaign to show just what happens when your ad targeting is not quite hitting the mark. We’ve all been on the receiving end of ad ...

Malwarebytes Labs discovered that fraudulent ads on Google search appear as legitimate Google Ads platforms. For example, an unsuspecting advertiser could enter Google Ads in the search bar. The ...

Cybersecurity researchers have alerted to a new malvertising campaign that's targeting individuals and businesses advertising via Google Ads by attempting to phish for their credentials via fraudulent ...

In a dark coincidence, the researchers point to California's current catastrophe as a timely example of their recently published findings. "In that publication, fairly incredibly, we use the example ...

That double standard extends to male and female sexual health. “An example is lingerie and period-related ads being [removed] from Meta, while ads for Viagra are approved,” she says.