The storyteller in constructing a narrative teases out the implicative dimension of the semiotic square. The contradictions and contrarieties can be amplified or minimized, leading to various ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

Time’s up for this office building — 5 Times Square is going residential. The Times Square fixture is the former headquarters of the auditing firm Ernst & Young — whose cherry-red sign had ...

Square Enix plans to emphasize "quality over quantity" for its games business, and it has come up with a new strategy to help it realize these goals. The company has now revealed more details on ...

Square, the popular business technology platform known for its Point of Sale (POS) systems, has launched a new device designed to allow sellers to ring up various kinds of purchases and perform ...

New York City's Times Square installed a statue of a 12-foot-tall Black woman in casual clothing that its creator hopes will encourage people to reflect on "greater cultural diversity." ...

For decades, Heroes’ Square embodied the post-Soviet auto-normative logic ... Even in post-Soviet cities, crosswalks have carried semiotic weight. In Yerevan, the 2018 “Velvet Revolution” had scenes ...

Greimas proposed a visual representation of the elementary structure of meaning: the semiotic square. This is the logical expression of any semantic category, showing all the possible relations that ...

The semiotic square provides a way to map Michel Foucault concepts of sovereignty (make-die), biopolitics (make-live), necropolitics (not-make-live) and law (not-make-die). This mapping shows that ...

From a semiotic perspective, humor involves both the handling of complex socially embedded and publicly shared meanings as well as individualized personal motivations that underlie the interlocutors’ ...

Everyday life is an exercise in semiotics. This makes it easier, and yet infinitely more difficult. Semiotics is a branch of knowledge that works with the study of signs. In semiotics, everything ...