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In a move that blends global culinary influence with one of the world’s most iconic music festivals, Samyang Foods brought ...

Coachella 2025 turned up the heat over the weekend, and it wasn’t just the desert sun doing the work. Korean food giant Samyang Foods — best known for its viral Buldak Spicy Ramen — made history as ...

Kim was a stay-at-home mom until 1998 when she joined the ramen giant founded by her father-in-law. Inspired by crowds at a Buldak restaurant in Seoul, Kim launched the spicy noodles in 2012.

Among them is the Buldak ramen from Samyang, one of South Korea’s leading instant noodle brands, whose success has led to counterfeit products being sold in China, Southeast Asia, Russia and ...

They will be representing their famous Buldak Spicy Ramen and Buldak Sauce. "By participating as an official partner at Coachella, a global festival of music and culture, we are creating a unique ...

Through the brand's Coachella partnership, Samyang Foods will drive further global awareness for its popular Buldak Spicy Ramen and Buldak Sauce, which has emerged as a leading Korean sauce.