These games cover a wide range of genres, but primarily a game featuring the Sanrio friends is typically categorized as a cozy game. There are puzzle elements, character customiza ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

Sunblink and Sanrio have released the physical Deluxe Edition of the critically acclaimed cozy adventure game Hello Kitty Island Adventure. Fans can purchase ...

A Shanghai-based maker of “blind box” figurines made $1.8 billion last year—and continues to grow across the world.

The Hello Kitty Café Truck will stop at The Mall in Columbia Saturday at the plaza near Maggiano’s Little Italy.

This image, provided by Sanrio Korea, promotes the special collaboration project with SHINee’s Key and Sanrio's Hello Kitty. ...

Pop Mart, the Chinese retailer behind cult collectable characters, is set to open more stores across Australia as it targets ...

Tile x Hello Kitty® Tile Mate (White) ($24.99): Available in timeless white, the new Tile Mate is a must-have for devoted ...

Reviews of Unihorn toys confirm that their covert appearance is a major part of the appeal (oh, as well as the sensations, of ...

Surprise boxes, also called blind boxes, are nothing new. They originated in Japan in the 1980s as small, surprise-filled ...

In Spring 2025, a pop-up store selling crossover merchandise between Sanrio and Gintama will open up in Tokyo and Osaka.