Interpublic Group reiterated its 2025 organic revenue guidance and tried to assure analysts that it’s capable of handling any potential downturn.

There are only four sustainable growth engines: performance marketing, virality, content, and sales. Most breakout companies ...

Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...

Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .

• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

Experience on both sides of the table has shown me what truly matters isn't long client lists or awards, but finding partners ...

The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern ...

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to ...

If you’re looking to connect with your audience on a deeper level, this is the kind of marketing that can help you do it. Here are five real-world examples of impact-based marketing campaigns to ...

But, if your marketing goal is to capture attention and build ... of 2.6 million views and 118,000 engagements. For a short sample of their video podcast, check out “Surviving Snake Wine ...