No doubt you know about the power of social media. But your familiarity with it may be limited to what you see your kids ...

Amid shifting consumer behaviors and emerging technologies, teams must embrace change and respond in real time to stay both ...

Interpublic Group reiterated its 2025 organic revenue guidance and tried to assure analysts that it’s capable of handling any potential downturn.

The consumer-brands giant was on track to meet its goals for the year after sales were boosted by its key brands, and despite ...

There are only four sustainable growth engines: performance marketing, virality, content, and sales. Most breakout companies ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...