Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

Salesforce Buys Informatica to Enable Its ‘Next Phase of AI-Driven Growth’ Your email has been sent Salesforce announced on May 27 that it will acquire cloud data management company ...

In today’s digital marketing landscape, email remains one of the most reliable and high-return channels available to ...

Unified tools are not just about transforming government IT, says Salesforce’s Mia Jordan, but about rewiring agencies to ...

The thing is, CRMs have always followed where conversations happen. Email gave us tools like Salesforce. Phone calls led to ...

Real-time reactions during the CRM Playaz watch party for the Salesforce Connections 25 keynotes, featuring commentary from Alan Berkson, Liz Miller, Jon Reed, Bonnie Tinder, Rebecca Wettemann, and ...

As part of its digital development push, Finnair has recently begun using Salesforce Agentforce to offer customers a more ...

InsideTrack, the national student success nonprofit that has served more than 3.5 million learners over the past two decades, today announced ...

Timing-wise, we felt this was the right moment to sell because we had achieved what we set out to do when we partnered with Informatica: drive transformational growth at scale,' Permira's Ryan Lanpher ...

With over a decade of experience in marketing technology, Srinikhil Annam embarked on an ambitious project to revolutionize ...

Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

ARLINGTON, Mass., June 19, 2025 /PRNewswire/ — By integrating Giftsenda’s corporate gifting features with Albato, businesses can now automate the delivery of personalized gifts and swag at scale, ...