This year’s Student of the Year (SOTY) Awards will see two brand new categories: best improvement, and best devotion to school. The best improvement category specifically targets students who ...

The aspirational advertising campaign called ‘STEP INTO KOOVS’ which was launched between Nov 23 and December 31 last year led to a three-fold jump in sales, driven by brand awareness.

It was quite hard to catch up sometimes,” said Areeba, 18, who is the winner in the Best Improvement Category of the Student of the Year (SOTY ... she had to study two brand new subjects ...