Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On ...

Ally McCoist is one of the most loved and respected British football pundits right now, with fans loving the enthusiasm of ...

Alex de Minaur has lost in the Rotterdam Open final for the second year running, but won plenty of admirers as he pushed ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Rafael Nadal has equal admiration for Roger Federer and Novak Djokovic as the trio pushed each other to unprecedented heights in tennis.

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.