Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats.

Google, OpenAI, Roblox, and Discord have formed ROOST, a new non-profit organization to help improve child safety online.

Illegal online casinos are using Roblox, one of the most popular video games in the world, to draw children as young as 12 into online gambling, a Sky News investigation has found.

Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars.

Roblox already uses over 250 different AI models, and players may soon get another one that can create just about anything from scratch. ... Adds Tech for Faster Game Loading.

Roblox is an online platform where users can create and play games made by other users, using a game creation system called Roblox Studio. It features a virtual currency called Robux for in-game ...

Ukrainian F-16 pilot says Russia's battlefield actions show its troops think NATO jets are higher quality and fear them ...

E.l.f. is upping its bets on Roblox by layering real-world commerce capabilities into its E.l.f. Up! experience, a move that the marketer asserts is the first of its kind among beauty brands. The ...

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.Roblox began testing ...

Roblox began testing video ads towards the end of 2023 as part of its latest efforts to monetize its platform. The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory through ...