An abundance of choice has brought personalisation into vogue. The consumer's journey may start digitally but end at an offline store ...

These seemingly ordinary moments are all part of retail. Retail businesses range from small local shops to global chains, and whether they operate in physical stores, online, or both, they all fall ...

Retail marketing takes place inside the store on the retail floor. It may consist of a variety of methods, including sales, sales associate suggestions and up-sell, interaction with specialized ...

Every day, millions of shoppers go to stores or to online websites to buy consumer goods and services. It's a huge market -- $3 trillion in 2012 according to the NRF Foundation. The merchants who ...