One of the toughest things about the transitioning seasons is finding the balance of wearing something that’s not too hot and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ananya Panday and Suhana Khan embraced relaxed-fit summer styling in the city and brought in their fashion A-game with a ...

The evolving concept of luxury no longer hinges solely on opulence or exclusivity. In today’s fashion landscape, laid-back ...

Use of colours in pre-historic era Humans have been long fascinated by colour, which has played a significant role since the ...

Lazzoni analyzed design trend reports and leading publications to curate five interior design trends that are back in style ...

Bask in some glorious warm weather (but be ready for a chilly evening) with some of these creative outfit ideas: sheer skirts ...

The quiet luxury aesthetic is all about looking effortlessly chic. Think minimal designs, quality fabric, and clean lines. Quiet luxury items are ones that are not very flashy and don’t have bright ...

Nushrratt Bharuccha embraced a fresh, cool-girl aesthetic in a crisp white cropped blazer and blue flared pants. The blazer ...

Elli AvrRam posed in a camel-coloured teddy overcoat, embracing the chic, minimalist aesthetic while oozing elegance and ease ...

The Spring-Summer 2025 fashion trends have made reference to the past, rescuing pieces that, at the time, reached the peak of ...

This relaxed, standard-fit top is made from a 75 percent cotton/25 percent nylon blend. Complete with a bit of stretch, the lightweight ribbed sweater tank features a classic crew neck ...