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A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...

Strategic Relationship Marketing is a fundamental aspect of the Service-Dominant Logic (SDL); a new mindset or lens for observing the social and economic phenomena of exchange. SDL represents a shift ...

Marketing has moved beyond traditional branding ... Howard: When we first met, we agreed that B2B must be relationship based and not transactional despite what conventional wisdom might have ...

If your conversations with clients focus mainly on goods and services or price, you miss out on deeper connections. Traditional transactional selling is a one-time focus. Relationship selling, ...