Nearly six months into his new role as Tui’s marketing and sales director, and two years on from Tui’s decision to re-engage ...

Hayes’ courses center around the principles of franchising, problem-solving abilities and franchise management and operations ...

Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how ...

Toledo, Ohio – Grow With Meerkat, an award-winning digital marketing agency, distinguishes itself through a ...

Successful AI adoption will rely on a comprehensive framework of regulations, talent, infrastructure, ecosystems and data—the ...

Marketers are under increasing pressure to adopt AI in their tech stacks, and there's certainly no shortage of AI to use. But ...

In a world of shifting alliances and trade tensions, trust isn’t just valuable—it’s essential. Discover how to build and sustain it in today’s high-stakes business landscape.

Despite their differences, they do share one thing—their boss. So they have to find a way to get along. The Marketing-Finance relationship has often been described as an adversarial tug-of-war: ...

The human element of business will be discussed during one of the sessions at the National Settlement Services Summit (NS3) happening June 16-18 at the Westin Pittsburgh. The presentation will be ...

For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

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