Getty Images / volkankovancisoy Brand recognition is a concept used in advertising and marketing to describe consumers' ability to recognize a brand through visual or auditory cues such as logos ...

The $30 million sale includes the colourful HBC stripes, as well as its various company logos, coat of arms, designs, brands, and trademarks. Canadian Tire Corporation’s president and CEO, Greg Hicks, ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Previously, she was a writer and editor at MUO. Google last made a major change to its logo in September 2015, when the company updated its font to a sans-serif typeface. At the time, Google also ...

PORTLAND, Ore. (KATU) — The Portland Pickles baseball team has filed a lawsuit against Disney for trademark infringement, claiming a team logo featured in a new Pixar TV series is hitting too ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

I'm a big fan of the USPS' "Informed Delivery" option. When you enroll, the USPS will send you daily emails that show all mail and packages you're set to receive that day. (The mail scans arrive ...

Are you curious about what makes a cosmetic logo tick? Look no further! In the beauty industry, which is competitive today, having an iconic and memorable logo is very important. It often catches a ...

With this update, Capture One wanted to improve efficiency, allowing you to do more in the app. While the software already offered a healthy list of editing tools, most retouching needed to happen ...

Several teams over the years have surprised the fans and followers of the sport by unveiling newer tones to the logo, a variation of the same logo and something like a revamp of the entire design.

The University of Texas at San Antonio — currently branded as UTSA — wants to drop its signature bright blue-and-orange sans-serif logo for a more nuanced one that identifies it as UT San ...