Ashton Hall’s morning routine has taken the internet by storm, sparking a wave of memes and parodies for being “unrealistic.” ...

Among a barrage of lexically repurposed words such as mouse, cloud, bug, and tablet, pebbling got its makeover from the ...

A video of Indian singer Neha Kakkar being booed by the audience in Melbourne is going viral on the internet. Read what ...

As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing ...

Capitalising on the viral moment, Britannia temporarily rebranded its social media page name to 'Britannia.Prashant'. The leading bakery brand also updated its bio to "Prashant, naam to suna hi hoga" ...

It’s also worth mentioning that at this point, I did not have any kind of backup system in place. Like an idiot, everything ...

Like most people, I use social media as a form of escape—scrolling through an endless stream of funny memes and jokes I’d instantly share with friends. It’s fun to get lost and fall into a ...

A viral meme called the "Prashant" trend emerged after a content creator mispronounced "croissant" as "Prashant" in a ...

If you’re terminally online or have kids, you’re probably familiar with TikTok and its poorly moderated clone, Instagram ...

This is the land of influencers, brands, and even casual scrollers, attempting to find a harmonious balance with hashtags, ...

From pooping in a suitcase to a kiss between brothers, these are all the scenes that made me want to crawl out of my skin ...

In a post-race live room with readers, The Athletic's senior F1 writer discusses what he saw at the season's first race.