PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Hyaluronic acid is an ingredient that can hold up to 1,000 times its weight in water, which can help your skin stay plump and ...

Two new MagicBand+ wristbands celebrating some classic animated film anniversaries have now arrived at Walt Disney World.

“Balayage is a freehand hair-coloring technique that creates a natural, sun-kissed effect,” says stylist and owner of the ...

Ombré's first rise in popularity came in the 2010s, when stars like Jessica Alba, the Olsen twins, and Drew Barrymore adopted ...

Demi Moore traded her signature long hairstyle for a shorter new hairdo on set of the Paramount+ series Landman.

Ansel Elgort is returning to the red carpet. On Monday ... Glen Ross,” where he showed off his shoulder-length brown hair. The “Divergent” star, 31, posed in a dark blue suit paired with ...

It's been nearly ten years since visible roots were a hair colour trend, but according to the experts, this is all about to ...

Here, 16 eyeliner looks designed to transform your face—or simply your next makeup moment. For a more subtle look, you can ...