Son of a nutcracker, Elf The Musical is heading back to the West End! Following a record-breaking season on Broadway last year, ‘the ultimate Christmas show’ (Smooth FM) returns to spread festive ...

Exclusive: Elf the Musical will return to the West End for a limited ten-week season.

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...