A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

Experience the delicious fusion of rainbow colors and rich chocolate in this stunning cake decorating tutorial! 🎂🌈🍫 From ...

Anemia, a condition marked by low levels of hemoglobin in the blood, affects nearly 2 billion people worldwide.

From avant-garde makeup to sun-kissed skin and playful piercings, Coachella remains the ultimate beauty playground, proving ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...