Virat Kohli has chosen to end his lucrative eight-year partnership with Puma, opting for a new direction in his career.

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the former Managing Director of Puma India and South-East Asia. The startup has secured Rs 600 crore in funding from Convergent Finance and Nexus Venture Partners and has acquired Mochiko Shoes.

Virat Kohli concluded his Rs 110-crore deal with Puma. He invested in Agilitas, a homegrown sportswear startup. Abhishek ...

Kohli joins homegrown aspirational sportswear maker Agilitas as an investor and co-creator, company plans to go global riding ...

This isn’t just a brand switch. It’s a clear sign that Kohli is thinking beyond endorsement fees and looking at long-term value, not just lending his name to a product, but building something of his ...

Back in 2017, Kohli signed one of India sport’s most high-profile deals — an eight-year contract with Puma that reportedly brought in Rs 110 crore ... acquired Mochiko Shoes, a major domestic ...

Star cricketer Virat Kohli has invested in Indian sportswear start-up Agilitas and will serve as both co-creator and brand ...