QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive ...

According to experts, food and drink brands will need to consider several design priorities when developing packaging in 2025 ...

Tesco is piloting a change to its in-store checkout process, which will look at replacing traditional barcodes with QR codes.

Supermarket giant Tesco is believed to be trialling a major shakeup in select stores that could soon see hundreds of product ...

In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes in its packaging. The pharmaceutical industry is hoping for the same remarkable ...

Tesco is piloting a change to its in-store checkout process, which will look at replacing traditional barcodes with QR codes. Trials will look to explore the potential benefits that QR codes could ...

To combat this trend, the Drugs Control General of India passed an act requiring 300 of the country’s top-selling medicines to include QR codes on their packaging. These codes promote ...

Following the implementation of the UK's EPR, what other European countries have strong regulation on packaging?

The fraudulent QR codes, typically used for tracking and verifying the authenticity of medicines, were found to be deceptively placed on packaging to mimic legitimate products. According to FDCA ...