QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive ...

In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes in its packaging. The pharmaceutical industry is hoping for the same remarkable ...

To combat this trend, the Drugs Control General of India passed an act requiring 300 of the country’s top-selling medicines to include QR codes on their packaging. These codes promote ...

Supermarket giant Tesco is believed to be trialling a major shakeup in select stores that could soon see hundreds of product ...

Just over a year later, on June 26, 1974, a packet of Wrigley’s chewing gum sold at a supermarket in Ohio became the first ...

Detergent brand, Persil, has launched enhanced QR codes, designed to help blind and partially sighted people, on its packaging. The codes are included on the packaging for Persil’s new plastic-free ...