Whether you’re headed to the beaches of the Balearics or the hiking trails of Picos de Europa, here’s everything you need to ...

Give a classic mariner tee a gamine twist with a pleated mini, sleek heels, and a mermaid-esque bag that subtly nods to ...

In the Netflix series 'Sirens,' costume designer Caroline Duncan subverts preppy style, revealing the nightmarish side of tropical prints, shift dresses, Nantucket reds, and Lilly Pulitzer. Here's how ...

PENNEYS shoppers are set to race to the tills for a brand new dress on shelves now – and it’s perfect for summer. The Paisley ...

What to wear with bootcut jeans in 2025. Discover how to style the popular denim silhouette for spring/summer 25, plus the ...

From Alia Bhatt to Dua Lipa and Ananya Panday, the mood is distinctly Euro summer—think breezy silhouettes, colour pops, and ...

Getting dressed for 80-degree weather this summer can be tricky. Choose breathable, lightweight fabrics like linen and poplin ...

Wearing makeup with SPF is non-negotiable in summer but these formulas are so good you'll want to incorporate them into your routine year-round.

Jamie Mizrahi’s effortlessly cool aesthetic is hot in Hollywood. From her work with stars like Mikey Madison and Adele to her ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Sirens' is the number one show on Netflix right now—but what really caught my eye about the show was the preppy seaside ...

Headed to the beach? This ultimate packing list covers everything you’ll need—including swimwear, sunscreen, towels, and ...