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Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signature logo over ...

NBA fans were treated to a potential NBA Finals preview and a new rivalry on Wednesday night. The Oklahoma City Thunder ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden ...

In a thrilling 118-112 road victory, the Oklahoma City Thunder defeated the Boston Celtics on Wednesday night. Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on ...

Boston Basketball Partners LLC, owner of the reigning NBA Champion Boston Celtics, has inked a deal to sell the team for $6.1 billion to an investor group led by William Chisholm, a lifelong ...

Following Wednesday's 118-112 road victory over the Boston Celtics, Converse projected his signature logo around the city, leaving NBA fans commending the bold move. In a highly anticipated ...

Boston's incoming NWSL franchise announced Friday that it will change its name, five months after it was roundly criticized for selecting Bos Nation FC as the expansion club's name. "Boston, you ...

A giant, family-friendly outdoor venue is coming to Southie this spring from the team behind other South Boston spots Loco Taqueria, Capo, Fat Baby Sushi, and Lincoln Tavern & Restaurant.

The Boston Red Sox and ace left-handed starter Garrett Crochet have agreed to a six-year contract extension, the team announced Tuesday. The contract is worth $170 million and begins with the 2026 ...

A consortium that includes tech and real estate investors, alongside a private equity firm, has reached a deal to buy the National Basketball Association’s Boston Celtics for $6.1 billion.

Bill Chisholm, cofounder of private equity firm STG, paid $6.1 billion for the Boston Celtics. Chisholm is a lifelong Celtics fan from Massachusetts. The sale was the largest ever for a North ...