In early March, much of the Western world was introduced to Mixue Ice Cream and Tea (pronounced mee-schway), a fast food chain based in China that's also found across much of Asia and Australia.

as well as equipment such as refrigerators and ice-cream makers, to its franchises. Faced with weak job prospects, many Chinese might find Mixue’s business proposition palatable. The initial ...

Profit for the year jumped 40 percent to $613 million. Mixue, whose name translates to "honey snow ice city", was founded by two brothers in the Chinese hinterland province of Henan in 1997 as a ...

Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping McDonald’s and Starbucks in store count. According to Newsweek ...

One can become a billionaire selling ice cream, lemonade and fruit smoothies ... of China’s fast-shifting labour dynamics. Mixue Group’s blockbuster HK$3.5 billion (S$598 million ...

Mixue Ice Cream and Tea (pronounced ME-schway), the budget-friendly beverage restaurant chain, has exploded to 45,000 locations, according to The Wall Street Journal. That puts McDonald's ...

Some customers, who have tried Mixue, pointed out their favorites. "Their boba was so good in Vietnam!!!" one user tweeted. "as a big fan of their ice cream toffee latte, i'm happy," another wrote.