Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping McDonald’s and Starbucks in store count. According to Newsweek ...

as well as equipment such as refrigerators and ice-cream makers, to its franchises. Faced with weak job prospects, many Chinese might find Mixue’s business proposition palatable. The initial ...

In early March, much of the Western world was introduced to Mixue Ice Cream and Tea (pronounced mee-schway), a fast food chain based in China that's also found across much of Asia and Australia.

Profit for the year jumped 40 per cent to $613 million. Mixue, whose name translates to "honey snow ice city", was founded by two brothers in the Chinese hinterland province of Henan in 1997 as a ...

The Snow King, dressed in a crown and a red cape, took the stage to strike a ceremonial gong and then dance when the company’s theme song, “I Love You, You Love Me, Mixue Ice Cream & Tea ...

Some customers, who have tried Mixue, pointed out their favorites. "Their boba was so good in Vietnam!!!" one user tweeted. "as a big fan of their ice cream toffee latte, i'm happy," another wrote.

Turns out China's largest bubble tea and drinks chain, Mixue Ice Cream and Tea, which may be unfamiliar to many, boasts more outlets than either of the better-known chains. The company saw its ...

The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the regionwide sweet tooth with affordable offerings of ice cream, coffee and bubble ...

Mixue is often seen as China’s largest chain of iced drinks, milk tea, and ice cream. However, it operates more like a raw-material supplier than a traditional beverage brand. Founded in 1997 as ...