Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday ...

Enhance your online presence with digital marketing. TechWyse helps home improvement businesses like roofers, plumbers, and ...

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On April 12, 2025, TikTok user Emily Guzman, whose handle is @hey.its_em, shared a short video called “bye bye Pinterest Ads!

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Codere SA has declared its commitment to expanding within Italy’s evolving gambling market by acquiring a majority stake in Codgames SRL.

Harel Falk, Vice President of Sales and Business Development at Solitics, hammers home how significant real-time engagement can be for betting.

Some Google Analytics users used the measurement protocol in UA, which allowed them to bring downstream data, qualified leads, applications, and sales into UA to see how leads were converting ...

Citi analyst Ronald Josey lowered the firm’s price target on Pinterest (PINS) to $38 from $47 and keeps a Buy rating on the shares. To reflect ...

KeyBanc analyst Justin Patterson lowered the firm’s price target on Pinterest (PINS) to $37 from $41 and keeps an Overweight rating on the ...

You can create a conversion action from Web and App events within Google Ads, or you can set them up manually. If you choose to use Web and App events from Google Analytics, you won’t have to ...

Google AI search news: no special optimizations needed for AI features, but structured data still matters. Google still recommends using supported schema types to help machines understand your ...