Amazon has a K-beauty lip jelly on sale for $12, instead of the usual $20, that adds a flush of color to your lips and cheeks ...

The Ordinary Serum Foundation is back at it's $13 price tag. One beauty editor who loved it the first time round reviews the cult foundation.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It pours a clear golden color, almost like cider with foam; a strong pour and a swirl gives life to a thick, fluffy, bleached ...

In the following portfolio of images, we proudly salute this year’s winning designs, brought to life by the work of talented ...

Shivangi Joshi, renowned for her charming presence and effortless style, recently gave us a dose of tropical fashion with a ...

According to Lopez, lip oils can be worn on their own for a quick boost of hydration and shine and can also contribute to a ...

Eid is one of the most awaited festivals in the Muslim world, where friends and family gather to celebrate with joy and ...

The original Squashies candy was first created in 2012 when Swizzels wanted to expand on their favorite flavor combinations ...

Each month, our resident wine expert, Vicky Hampton, selects her pick of wines that befit the season for those on a budget and those with a little more cash to splash. All featured wines are available ...

Renee lipsticks offer a range of shades and finishes to suit different skin tones and preferences. They are known for their ...

Preservatives, emulsifiers, and other food additives perform pivotal roles in packaged foods. Here's what you need to know ...