However, they may be helpful when presenting new thoughts or ideas. Persuasion techniques can shape customer behavior by serving as ">heuristic pathways (mental shortcuts) to purchase decisions. Since ...

"Pre-suasion" and "Influence" author Robert Cialdini came by Business Insider to talk about using the tactics of "pre-suasion" to help your career. Here he tells us a way to get your boss ...

Understanding the psychology of persuasion is a game-changer in the sales world. It's more than just talking about products; it's about connecting with buyers on a deeper level. Thomas ...

Rebecca Lemov, a professor of the history of science at Harvard University, explores the origins of brainwashing and delves ...

So if marketing can be boiled down to persuasion, then highly effective persuasive techniques should be able to take any campaign goal to that proverbial "next level," whether that means attracting ...

but “Rhetoric” is one of the best writings on persuasion. It is worth taking time to read and appreciate the advice of Aristotle. He shares his views on techniques for convincing a listener to ...

Rather than focusing on outdated persuasion hacks or manipulative techniques, it provides a framework for ethical influence that builds trust, credibility, and lasting impact. Walker’s approach ...

Alastair Campbell, Speaker Mentor Speaker MentorAlastair Campbell had one of UK's top persuasive remits as Tony Blair's Chief Strategist. "The speaker's got to work out what the main objective is ...

Stating that opinion is fact can be quite confusing. The reader may feel automatically that what they are being told is fact, and that they should be convinced by it. It allows the reader a moment ...

Politicians often use persuasive techniques to get their audience to agree with their views on a particular topic. Persuasive language is a very powerful tool for getting what you want.