To understand President Donald Trump’s media strategy around the biggest television show of the year, it’s helpful to think ...

When you think of a brand, what comes to mind? You might picture an iconic logo or a catchy tagline, the calling cards of well-known companies. But brands don’t just belong to products or places.

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Discover how Fred Zhou is steering HONOR South Africa towards remarkable growth through innovation in AI and strategic ...

As we enter 2025, the landscape of personal branding is shifting dramatically. It’s no longer enough to have a polished LinkedIn profile. Standing out now requires a strategic combination of PR ...

Also, embracing the ‘soft life’ instead of hustle culture, making the most of the move back to office and taking the leap from corporate work to entrepreneurship ...

Authenticity, clarity and consistency – personal branding expert Amelia Sordell shares how to craft a personal brand that not only grows your influence but delivers real business results ...

Slowing consumption in urban India, cautious consumer sentiments, and high inflation have prompted new-age personal care and ...

Minimalist-HUL deal is likely to pave the way for further consolidation, as FMCG players increasingly seek innovative, ...

Digital transformation and innovation is an ongoing process that is aimed to enhance user experience and streamline banking ...

Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...