Oxford Risk, a leader in behavioural finance solutions, has unveiled its pioneering Investor Personas product, powered by its proprietary Behavioural ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

If you used a traditional approach to segmentation, you might segment your customers into verticals, perhaps network-equipment manufacturers, semiconductor manufacturers, and cable service operators.

Cisco announces the Cisco N9300 Series Smart Switches with a new class of intelligent networking silicon alongside embedded DPUs, reimagining AI data center designs.

Both albums debuted at the top two positions on the Billboard charts simultaneously – a marketing masterstroke that maximized revenue and demonstrated his understanding of audience segmentation.

Align segmentation to ShopDesk’s value proposition and business goals. Customer segmentation grid aligning behavioral traits to tool needs. Persona slides with name, goals, pain points, and product ...

AI-powered automation can also streamline repetitive tasks like email campaigns, lead scoring, and customer segmentation ... In a B2C space, your buyer persona will be based on several demographic ...

It drives most personalization, scoring and segmentation features of marketing ... How well did each segment or persona respond to each content element? Marketers are adopting genAI to accelerate ...