The Rays had four days to cover over every Yankee logo, mural and picture they could. But Babe Ruth, Derek Jeter and Co.

With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the ...

In a throwback to peak ’90s pop culture, the Backstreet Boys hit the Daytona 500 with a nostalgic performance and exclusive ...

We'll take a deep dive to answer those questions and more in a comprehensive history of the term's origin ... 1977: The IHSA licenses the term to Pepsi and Wilson Sporting Goods.

A 120-year-old, family-owned Swiss watch company has placed the crown at 6 o'clock on its dive watches since 1958. Why hasn't ...

Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first brand refresh since 1984. The airline rebrand comes in the wake of its ...

Even giants in the beverage industry can be humbled by the public's unforgiving taste buds. Let's hope these discontinued ...

Ben & Jerry’s battle with owner Unilever over Palestinians is just the latest example in a long history of entanglement.

The British public are furious over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold ...

Located just across from Camp Randall Stadium, Mickie’s has been feeding University of Wisconsin students, faculty, and ...