Last year, Pepsi revealed a new brand identity, including a brand new (or is that old?) logo. With the trend for resurrecting heritage branding gathering page, we're seeing lots of big brands take ...
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How one company justified a million-dollar logo redesign inspired by the Mona Lisa—and moved just two wavy lines: ‘Surely this is satire’In the document, design agency the Arnell Group thoroughly outlined the rationale behind Pepsi’s brand refresh: first establishing the desire to show innovation, then reviewing the evolution of ...
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