At the romantic confluence of two rivers in eastern North Carolina sits a town that seems custom-designed for family outings, ...

Coca-Cola is a prime example of effective colour use in logo design ... creating a harmonious composition. The logo of Pepsi, for example, is a study of balance and proportion. The circular shape, ...

Well-known examples include Coca-Cola, Facebook, Google ... Shapes may be geometric or irregular. Examples include Pepsi’s circle divider logo, Nike’s swoosh, and the London Underground roundel.

PepsiCo Inc. said Monday it will pay about $1.7 billion for a soft-drink company that built up a social-media following after ...

The move marks the soda giant’s move into healthy sodas, following headlines from another soda giant entering the space: Coca-Cola. PepsiCo CEO and chairman Ramon Laguarta said in the ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Multinational giant PepsiCo has acquired Poppi, a brand of prebiotic "healthy" sodas that are part of the growing functional ...

Last week, we heard about how beverage giant PepsiCo (PEP) was looking to pick up the probiotic soft drink brand Poppi in a bid to keep its ...

Over the past two decades, big soda brands like Coca-Cola and Pepsi have seen soda consumption in the United States and beyond decline significantly as health experts warn about the dangers of ...

Health-conscious consumers are shifting from sugary soft drinks to those with dietary fibers, says Laura Cooper of The Wall ...

Trump's policies have “brought the Danish Viking blood boiling,” said Jens Olsen, an electrician and carpenter. He is now ...

Pepsi is buying Poppi, the prebiotic soda sued last year for alleged deceitful marketing. PepsiCo announced on ...