US researchers have developed a system to see a new color that is invisible to the human eye. A team of researchers in the ...

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...

British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

The human eye can see millions of colors — but no eyes have ever before beheld "Olo." Only five people on the planet — all ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...