US researchers have developed a system to see a new color that is invisible to the human eye. A team of researchers in the ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...

British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...